EAGLE

Website design and logo for Eagle company. The company sells camping equipment for hiking. The customer's audience includes travelers that are interested in purchasing camping equipment and accessories. The goal is to promote sales by attracting the customer's eye to the purchase. The site includes a main page that shows the different products by category, and another page that details the products specifications. The project was designed using Photoshop.

Logo

When I looked at camping gear it took me towards the survival and terrain conditions of the hikers and I decided that my logo would be made up partly of tree branches.

The font I chose was “Bradley Hand ITC” and on it I dressed the branches in letters A and L. Furthermore, I wanted to give a reminder to the eagle and decided on the letter L to wear a branch reminiscent in the shape of the eagle's leg.

The color palette I used to build the site includes brown and green shades, which are surface colors.

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