PRIGAT

An advertising banner showing a 1 + 1 operation and displayed in 3 scenes. The banner consists of static images displayed in the animation. The challenge was to pull the viewer to click on the benefit and give the viewer reading time between scenes. Between scenes I created continuity to catch the viewer's eye. In the first scene a surfer pineapple introduces the product, in the second scene the presenter asks a question and in the third scene I show the promotion coming in from above and a bottle coming in from the side and going over the benefit button, after the bottle goes over the benefit button, the button flashes to catch the viewer's eyes. I gave time for an outgoing scene and an incoming scene and gave each scene reading time for the viewer. The project was designed using Photoshop.